SEO Big Bible!

With this book, you can do your own search engine optimization, do it well,
build your audience, and save a fortune. Prefer to delegate the job? With this
book, you can pick an honorable, competent expert, and get your money’s worth.

Jerri Ledford starts by helping you craft and implement an effective SEO plan: a
clear, realistic, business-centered goal, together with priorities and
strategies for reaching it. Then, she turns to execution. Designing (or
redesigning) sites to be search engine friendly. Getting the right keywords, and
leveraging them in pay-per-click advertising. Using HTML tags to improve your
rankings. Optimizing content and links. Adding yourself to indexes and search
engines. Optimizing for social media. And, crucially: maintaining SEO going
forward.

You’ll find specific techniques for Google, MSN, and Yahoo; practical worksheets
and checklists; even interviews with successful practitioners. Simply put,
there’s extraordinary SEO expertise between these two covers.

Table of Contents

Introduction.
Part I: Understanding SEO.
Chapter 1: Search Engine Basics.
Chapter 2: Creating an SEO Plan.
Part II: SEO Strategies.
Chapter 3: Building Your Site for SEO.
Chapter 4: Keywords and Your Web Site.
Chapter 5: Pay-per-Click and SEO.
Chapter 6: Maximizing Pay-per-Click Strategies.
Chapter 7: Increasing Keyword Success.
Chapter 8: Understanding and Using Behavioral Targeting.
Chapter 9: Managing Keyword and PPC Campaigns.
Chapter 10: Keyword Tools and Services.
Chapter 11: Tagging Your Web Site.
Chapter 12: The Content Piece of the Puzzle.
Chapter 13: Understanding the Role of Links and Linking.
Part III: Optimizing Search Strategies.
Chapter 14: Adding Your Site to Directories.
Chapter 15: Pay-for-Inclusion Services.
Chapter 16: Robots, Spiders, and Crawlers.
Chapter 17: The Truth About SEO Spam.
Chapter 18: Adding Social-Media Optimization.
Chapter 19: Automated Optimization.
Part IV: Maintaining SEO.
Chapter 20: SEO Beyond the Launch.
Chapter 21: Analyzing Success.
Appendices.
Appendix A: Optimization for Major Search Engines.
Appendix B: Industry Interviews.
Appendix C: SEO Software, Tools, and Resources.
Appendix D: Worksheets.
Glossary.
Index.

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